Our global media
Global Media Strategy
With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Summit Sotheby's International Realty brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer. Our strategic global media plan aligns our brand and your development with relevant and influential media partners on prominent, highly-visible platforms.
our global media strategy
Over one billion impressions driving traffic to SothebysRealty.com and your development!
The foundation of our global media strategy is content. Our strategy is to develop and curate content with our global media partners which heavily includes video. We then deliver that content across multiple platforms in order to create and maintain global brand recognition AND drive more consumers to sothebysrealty.com for the ultimate experience in property advertising.
Sotheby’s International Realty readily delivers our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as Apple and the Google Display Network. Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, and it is our second biggest traffic driver to SothebysRealty.com with over 1 million highly-qualified unique monthly visitors.
The New York Times
Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, The New York Times has consistently set the bar among leading news brands.
Now serving over 90 million unique global visitors per month, NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print.
The Sotheby’s International Realty® brand blends exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach an ever-expanding global audience.
News Corp. has long been a strategic media partner for the Sotheby’s International Realty® brand. As News Corp. has expanded its footprint in real estate with the acquisition of move.com and the launch of Mansion Global, we have continued to stay ahead of our competition and continually achieve new and exclusive levels of exposure for the Sotheby’s International Realty brand and our extraordinary properties.
In 2017 we are launching a new integrated News Corp. partnership that will reach core international markets in a unified and comprehensive way. Our 2017 integrated News Corp. plan includes The Wall Street Journal, Mansion Global, The Times and MyFun. These sites reach a truly global audience across the U.S., U.K., South America, Australia, China, Asia-Pacific and beyond. Additionally, this relationship allows the Sotheby’s International Realty brand to use consistent high-impact prominent ad units across all these sites to grow brand awareness, distribute custom video content, promote specific properties and provide a lifestyle search experience.
The Wall Street Journal
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports and health. It holds 36 Pulitzer Prizes for outstanding journalism.
Launched in May 2015, Mansion Global is a luxury real estate destination connecting wealthy international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
Myfun is an international property site that is owned by REA Australia. Myfun is built and hosted in China behind the great firewall to promote international properties to Chinese buyers. Myfun is syndicated to Chinese partner sites and focused on Australian properties, property news and neighborhoods with content translated into Chinese. New for 2017, our Myfun sponsorship will include a Friday buyout of the site. The Sotheby’s International Realty® brand will be the only advertiser on the website, for 35 Fridays in 2017.
Architectural Digest (AD) is the international authority in design and architecture. AD provides exclusive access to the world’s most beautiful homes and to the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products. The AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and its website, architecturaldigest.com.
Elle Decor / Hearst Luxury Properties
Every day, Elle Decor’s editors dedicate themselves to discovering, celebrating and showcasing every facet of luxury, design and decor. Their readers are affluent tastemakers and consumers who come to Elle Decor for inspiration as the ultimate guide for luxurious living.
Building on the success of the Sotheby’s International Realty® brand’s 2016 partnership with Hearst’s luxury and design portfolio, Hearst will reimagine this custom property program. Utilizing ﬁrst-to-market digital products, fully customizable high-impact ad executions and custom curated content, Hearst will continue to raise awareness and drive consumers to sothebysrealty.com.
For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. This community comes to Forbes not only for the most trusted insights on business and investing, but for their authentic voice in the luxury consumer space.
Forbes expands the Sotheby’s International Realty® brand’s ability to reach a young and internationally-minded business community.
Myfun is an international property site that is owned by REA Australia. Myfun is built and hosted in China behind the great firewall to promote international properties to Chinese buyers. Myfun is syndicated to Chinese partner sites and focused on Australian properties, property news and neighborhoods with content translated into Chinese.
Friday Buyout New for 2017, our Myfun sponsorship will include a Friday buyout of the site. The Sotheby’s International Realty® brand will be the only advertiser on the website, for 35 Fridays in 2017.
The Economic Times
The Economic Times is India’s premier business daily and the world’s second-most widely read English-language business newspaper, with a readership of over 800,000. The Economic Times is published simultaneously from 12 cities—Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune.
With a readership higher than that of the competition combined and concentrated among the top echelons of business and government, The Economic Times is the publication of record for opinion leaders and decision-makers in India.
The financial times
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 840,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
The FT reaches those influencing the political and corporate world who are also high-net-worth consumers who seek out the best life has to offer. With over 6 million registered users, the FT reaches the world’s most influential budget-holders and opinion-formers.
JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets consumers find and compare properties from submarines to luxury real estate. The site reaches more than 600,000 potential buyers from 200 countries each month.
To expand its reach in China, the Sotheby’s International Realty® brand launched a syndication and advertising partnership with Juwai.com in 2016. One of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.
In 2017, we will expand this program with a broader advertising and distribution plan.